design & production
Our hugely experienced in-house design and separation team are able to produce highly creative, yet cost-effective and balanced product ranges for venues, in-store and online. They thrive on working to a multitude of briefs, proactively suggesting ideas that will enhance and evolve an authentic brand identity. We work closely with artists and management to ensure each product is creatively exciting but also within budget.
Our established network of worldwide partners enables us to service global touring with personal attention to detail. We recognise the crucial role of the live circuit and the importance of providing meticulous service, regardless of the size of a tour. At a local level, MFL provides vastly experienced road personnel to create striking merchandise stands, reconcile cash and stock each night, and provide accurate nightly sales sheets. Touring deals can be simple supply of product, a share of net profit or royalty-based.
MFL distributes licensed products across Europe to large retailers as well as independent stores. We have proactively and successfully operated numerous bespoke Pop Up events for various high profile campaigns in both the UK and US.
Our comprehensive online stores cater for pre-release album campaigns, sales and bundling packages as well as post-tour offers, all seamlessly integrated with the artist’s official online presence.
We enjoy the fast-paced and evolving nature of digital platforms and embrace that environment with innovative e-commerce offers to maximise every opportunity.